The Rolex GMT-Master II "Coca-Cola," with its iconic red and blue Pepsi bezel, is arguably one of the most sought-after and recognizable watches in the world. Its enduring appeal stems from a potent combination of horological excellence, rich history, and a striking aesthetic that effortlessly blends functionality and style. This article delves deep into the world of the GMT-Master II "Coca-Cola," exploring its various iterations, its place in Rolex history, and the factors that contribute to its consistently high value in the collector's market. Currently listed at a price point of $11,808 (as noted in the provided information), this iconic timepiece represents a significant investment, but one that many enthusiasts consider well worth the cost.
The Birth of a Legend: The 16710 and the "Fat Lady"
The story of the "Coca-Cola" GMT-Master II begins with reference number 16710. This iteration, often affectionately referred to as the "Fat Lady" due to its slightly larger case size compared to its predecessors, solidified the iconic red and blue bezel design that would become synonymous with the model. The nickname "Fat Lady" arose from the subtly increased case thickness and overall dimensions, a characteristic appreciated by many collectors for its more substantial feel on the wrist. This generation, produced from 1989 to 2007, marks a pivotal point in the GMT-Master II's evolution, bridging the gap between earlier models and the modern iterations. The 16710 "Coke" (as it's commonly abbreviated) represents a sweet spot for many collectors: the last generation featuring the iconic older case design and the last to utilize the highly sought-after calibre 3185 movement.
The 16710 Rolex GMT Master II, with its "Coke" bezel, holds a special place in the hearts of watch enthusiasts. Its design, a perfect blend of functionality and aesthetics, cemented its status as a classic. The contrasting red and blue aluminum bezel, inspired by the iconic colors of the Coca-Cola logo, gives this watch an instantly recognizable and highly desirable look. The 16710's popularity is further boosted by the fact that it represents a transitional period in Rolex's production, offering a blend of classic design elements with improved functionality. This makes it a particularly desirable piece for collectors seeking a blend of vintage charm and modern reliability.
The "Coke" bezel itself is a significant element of the watch's allure. The vibrant red and deep blue aluminum insert, carefully graduated to aid in reading multiple time zones, is both beautiful and functional. The quality of the aluminum insert, its precise machining, and its resistance to fading over time are testaments to Rolex's commitment to craftsmanship. The subtle variations in color and patina on older examples are often considered desirable characteristics, adding to their unique character and collectability. Finding a 16710 "Coke" with a pristine, unfaded bezel is a rarity, and such pieces command premium prices.
The Evolution Continues: Beyond the 16710
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